Logos and Branding
Through my studio DIRONAL, I've done projects with local businesses, restaurants, bars, and teams to develop their brand and build identity.
Domestique Cycling Club
As a board member for one of Los Angeles’ premiere cycling clubs, I was able to design a collection of jerseys, bibs, water bottles, socks, membership cards, and hats that were inspired by the California coast line and iconic climbs. The hand illustrated kits were a labor of love and a fun creative exercise to express my own illustration style.
PSPSync
PSPSync is a leading patient support system in Canada. I created their logo, brand identity, and color pallet for use in web and physical applications. They are the only PSP system that has a pulse- a human touch and the ability to build connections.
Yield
I created a logo, brand mark, color pallet, and identity for a foodservice AI start-up. From the logo to user experience and dashboard creation the goal was to be clear, easy to use, and future forward.
Movement Sports Medicine
I created a logo and brand mark for the growing sports medicine and physiotherapy clinic of Movement. The mark was meant to evoke feelings of strength, speed, and modernity.
La Piscina
A coffee shop, bar, and social gathering place in Toronto, La Piscina quickly became a hangout for Toronto's creative scene.
